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When the patent on a brand name drug expires, find any pharmaceutical company can then produce that drug which is known as a generic. The active ingredients of the generic drug must be the same as the original brand name drug, sildenafil but the exact formulation and compounds are different. Unlike the active ingredients in pharmaceuticals, ideas can not be patented. Movies and television shows are protected by copyrights that prevent the production of material that is the same formulation, but the basic idea can be used immediately to create generics.
When a theatrical motion picture is expected to be widely popular, or is significantly hyped, it is not uncommon to see a generic or two sitting on the shelves of video rental stores. When the movie Snakes on a Plane was in theaters , video stores were offering Snakes on a Train. When the big budget movie Twister was spinning it’s way across the box office, a low budget movie called Tornado was whirling into televisions, along with another generic called Night of the Twisters.
Generics are not always low budget knock-offs. Two major motion pictures in 1998 dealt with an impending end of the world meteor collision. Deep Impact was released two months prior to Armageddon, but both of them could be called generics of the 1979 movie, Meteor. Actually even Meteor, was not the first time the idea of a meteor destroying the earth had been used. Influences can be seen everywhere in pop-culture, but not everything influenced by something else is a generic. A generic is often so close in composition that it falls into an ambiguous gray that borders on copyright infringement.
It’s also interesting to note that some generics become more successful than the originals. The popular cartoon series, Transformers, is a generic of the cartoon series, Challenge of the GoBots. Both cartoons were based on toylines, and even the GoBots toys were the first released. Transformers went on to inspire a comic book, sequel shows, and three motion pictures. On the other hand, the GoBots are a barely remembered curiosity of the 1980’s.
Sequels necessitate a mention, buy because for publishers and film producers there is less risk involved by returning to characters and situations that have proven to be popular, pharmacy than by going with something untested. A study conducted by Binghamton University, and the Journal of Business Research, found that although sequels are not always as successful as the original, they generally do better at the box office than non-sequels.
Some sequels follow the original story so closely, they could almost be considered remakes. Other sequels tell completely new stories, but still try to recapture the appeal of the first part. Of particular interest to Reduxology, will be sequels of adapted works, sequels of remakes, and remakes of sequels. For example, in 1991 Steve Martin starred in Father of the Bride, a remake of a 1950 movie by the same name. In 1951 there was a sequel to the original Father of the Bride, called Father’s Little Dividend. In 1995, Steve Martin returned in Father of the Bride Part Two, which was a sequel to his version, as well as a remake of the original sequel.
Another example would be The Bourne Identity, a novel written by Robert Ludlum that was adapted into a movie starring Richard Chamberlain in 1988. The Bourne Identity was filmed again in 2002 with Matt Damon in the lead, and was followed by two sequels. The Bourne Supremacy (2004), and The Bourne Ultimatum (2007), were also adaptations of Robert Ludlum novels, so it clear that sequels play a part in the complex web of pop-culture recycling.
In 2002 Spider-man starring Tobey Maguire and directed by Sam Rami ushered in a new era of cinematic superheroes. Momentum had been building with adaptations of Marvel’s Blade, thumb and the X-men, viagra sale but it was the unparallelled success of Spider-man that really caused comics to explode onto theater screens in unprecedented quantities. The genie had been released from the bottle and there was no putting it back; comic books and movies were united.
“Publicity is essential to success. With all of the thousands of books on display in a book shop I had to spend every effort to have my covers not only artistic, ask but at the same time demanding the attention of the passerby.” - Edgar Rice Burroughs
Sadly, those words spoken by author Edgar Rice Burroughs were not heeded by Disney Studio’s marketing department when they adapted one of Burroughs most influential characters to the big screen. The movie John Carter, came and went from theaters with barely a whisper of the usual advertising and merchandising hype associated with a movie boasting a 250 million dollar production budget. As a result the movie was a commercial failure just barely making back it’s production expense with a world wide box office total of nearly 283 million.
The existence of a major “kick-ass” theatrical movie based on Marvel Comics “Avengers” is almost as fantastical as the Avengers characters themselves, sovaldi sale because for decades no one thought it was possible. Once upon a time people use to say that there are things you can do in a comic book, cure or cartoon, here that just can’t be done in a live-action movie. The Avengers prove that statement is no longer valid. This movie is a dream come true for life long comic book fans such as myself, and it raises the bar and expectations of all future super hero films.